Escort individuals or groups on sightseeing tours or through places of interest, such as industrial establishments, public buildings, and art galleries.
Sample of reported job titles:
Art Museum Docent, Discovery Guide, Docent, Guide, Historical Interpreter, Museum Docent, Museum Educator, Museum Guide, Science Interpreter, Tour Guide
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Tasks
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Describe tour points of interest to group members, and respond to questions.
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Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.
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Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.
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Conduct educational activities for school children.
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Research various topics, including site history, environmental conditions, and clients' skills and abilities to plan appropriate expeditions, instruction, and commentary.
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Provide directions and other pertinent information to visitors.
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Select travel routes and sites to be visited based on knowledge of specific areas.
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Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.
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Assemble and check the required supplies and equipment prior to departure.
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Greet and register visitors, and issue any required identification badges or safety devices.
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Distribute brochures, show audiovisual presentations, and explain establishment processes and operations at tour sites.
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Drive motor vehicles to transport visitors to establishments and tour site locations.
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Train other guides and volunteers.
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Provide information about wildlife varieties and habitats, as well as any relevant regulations, such as those pertaining to hunting and fishing.
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Teach skills, such as proper climbing methods, and demonstrate and advise on the use of equipment.
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Collect fees and tickets from group members.
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Perform clerical duties, such as filing, typing, operating switchboards, or routing mail and messages.
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Solicit tour patronage and sell souvenirs.
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Speak foreign languages to communicate with foreign visitors.
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Technology Skills
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Computer based training software — Padlet
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Customer relationship management CRM software — Centaur Systems Centaur Travel Business Management System TBMS; IBS Software Services Tour Partner; Softrip Travel Software System; TourTech Systems TourTools
; 1 more
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Data base user interface and query software — Microsoft Access
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Electronic mail software — Email software; Microsoft Outlook
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Graphics or photo imaging software — Adobe Photoshop
; SmugMug Flickr
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Internet browser software — Apple Safari; Microsoft Internet Explorer
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Mobile location based services software — Global positioning system GPS software
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Office suite software — Microsoft Office software
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Presentation software — Microsoft PowerPoint
; Pear Deck
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Spreadsheet software — Microsoft Excel
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Video conferencing software — Zoom
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Web page creation and editing software — Facebook
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Word processing software — Microsoft Word
Hot Technologies are requirements most frequently included across all employer job postings.
In Demand skills are frequently included in employer job postings for this occupation.
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Work Activities
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Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
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Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
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Communicating with People Outside the Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
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Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
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Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
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Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
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Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
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Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
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Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
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Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
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Detailed Work Activities
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Provide attraction or event information to patrons.
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Respond to customer inquiries.
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Monitor patron activities to identify problems or potential problems.
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Teach daily living skills or behaviors.
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Gather information in order to provide services to clients.
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Monitor availability of equipment or supplies.
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Explain regulations, policies, or procedures.
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Provide patrons with directions to locales or attractions.
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Distribute resources to patrons or employees.
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Greet customers, patrons, or visitors.
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Drive vehicles to transport patrons.
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Demonstrate activity techniques or equipment use.
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Collect fares or payment from customers.
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Organize recreational activities or events.
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Perform administrative or clerical tasks.
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Promote products, services, or programs.
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Sell products or services.
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Work Context
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Face-to-Face Discussions — 58% responded “Every day.”
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Public Speaking — 58% responded “Every day.”
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Contact With Others — 69% responded “Constant contact with others.”
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Deal With External Customers — 76% responded “Extremely important.”
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Work With Work Group or Team — 46% responded “Very important.”
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Physical Proximity — 66% responded “Moderately close (at arm's length).”
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Freedom to Make Decisions — 55% responded “A lot of freedom.”
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Coordinate or Lead Others — 39% responded “Extremely important.”
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Structured versus Unstructured Work — 44% responded “A lot of freedom.”
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Importance of Being Exact or Accurate — 32% responded “Very important.”
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Spend Time Standing — 44% responded “More than half the time.”
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Frequency of Decision Making — 42% responded “Every day.”
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Spend Time Walking and Running — 49% responded “More than half the time.”
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Indoors, Environmentally Controlled — 43% responded “Once a week or more but not every day.”
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Time Pressure — 32% responded “Once a week or more but not every day.”
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Electronic Mail — 39% responded “Once a week or more but not every day.”
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Impact of Decisions on Co-workers or Company Results — 32% responded “Minor results.”
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Telephone — 48% responded “Once a month or more but not every week.”
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Job Zone
- Title
- Job Zone Three: Medium Preparation Needed
- Education
- Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
- Related Experience
- Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.
- Job Training
- Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
- Job Zone Examples
- These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, desktop publishers, electricians, agricultural technicians, barbers, court reporters and simultaneous captioners, and medical assistants.
- SVP Range
- (6.0 to < 7.0)
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Training & Credentials
- State training
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- Local training
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- Certifications
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- State licenses
-
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Apprenticeship Opportunities
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Skills
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Speaking — Talking to others to convey information effectively.
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Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
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Service Orientation — Actively looking for ways to help people.
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Coordination — Adjusting actions in relation to others' actions.
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Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
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Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
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Time Management — Managing one's own time and the time of others.
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Knowledge
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Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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History and Archeology — Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
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Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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Education and Training — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
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Education
How much education does a new hire need to perform a job in this occupation? Respondents said:
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Abilities
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Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
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Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
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Speech Clarity — The ability to speak clearly so others can understand you.
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Far Vision — The ability to see details at a distance.
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Speech Recognition — The ability to identify and understand the speech of another person.
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Written Comprehension — The ability to read and understand information and ideas presented in writing.
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Near Vision — The ability to see details at close range (within a few feet of the observer).
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Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
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Interests
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Social — Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.
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Enterprising — Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
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Work Values
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Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
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Support — Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
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Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
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Work Styles
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Self-Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
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Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
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Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
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Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
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Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
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Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
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Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
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Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
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Integrity — Job requires being honest and ethical.
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Persistence — Job requires persistence in the face of obstacles.
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Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
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Initiative — Job requires a willingness to take on responsibilities and challenges.
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Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high-stress situations.
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Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
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Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
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Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
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Wages & Employment Trends
Median wage data for Tour and Travel Guides.
Employment data for Tour and Travel Guides.
Industry data for Tour and Travel Guides.
- Median wages (2023)
- $17.34 hourly, $36,060 annual
- State wages
-
- Local wages
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- Employment (2023)
- 56,300 employees
- Projected growth (2023-2033)
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Much faster than average (9% or higher)
- Projected job openings (2023-2033)
- 14,200
- State trends
-
- Top industries (2023)
-
Source: Bureau of Labor Statistics 2023 wage data
external site and 2023-2033 employment projections
external site.
“Projected growth” represents the estimated change in total employment over the projections period (2023-2033). “Projected job openings” represent openings due to growth and replacement.
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Job Openings on the Web
- State job openings
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- Local job openings
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Professional Associations
Disclaimer:
Sources are listed to provide additional information on related jobs, specialties, and/or industries.
Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.
Actively assisted with the O*NET data collection, helping to identify occupational experts who can be surveyed about their work in the occupation.
View the list of Allies
National Associations
Accreditation, Certification, & Unions
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